Purewin is India's fastest-growing real-money fantasy cricket app. Learn about our mission, team, technology, and commitment to fair play.
Purewin was born from a simple frustration: fantasy cricket apps in 2023 were slow, expensive, and treated players as afterthoughts. Withdrawals took days, entry fees were high, and UI was clunky. Our 3 founders - a cricket fan, a fintech engineer, and a gaming product manager - decided to build the fantasy app they wanted to use: fast, fair, and accessible.
Launched in March 2023 with just 100 beta users in Bangalore, Purewin grew through word-of-mouth. The Rs 1 contests attracted casual players who previously couldn't afford fantasy sports. The 5-minute withdrawals became legendary - players would win a contest, get money in their bank before the match broadcast ended. By December 2023, Purewin had 100,000 users. By 2024, 1 million. By 2025, 5 million. Today in 2026, 10 lakh+ active monthly users.
Purewin team is based in Bangalore with remote team members across India (Mumbai, Delhi, Hyderabad, Chennai). The team includes: 18 engineers (backend, mobile, data, ML), 8 product managers, 6 designers, 10 customer support specialists, 4 marketing/growth specialists, 4 compliance/legal specialists, 2 data analysts. Average tenure: 2.5 years. Team culture: ship fast, listen to users, fix what breaks, never compromise on fairness.
Our cricket advisory board includes 2 former IPL players and 3 cricket statisticians who help us design scoring systems, identify player form patterns, and validate our prediction models. They're not full-time employees - they consult 5-10 hours per week. Their expertise ensures Purewin's scoring system reflects real cricket knowledge, not just algorithmic guesses.
Purewin's app is built with React Native for cross-platform compatibility. The codebase is 200,000+ lines across 5 main modules: account/wallet, team builder, live scoring engine, contest management, and admin/analytics. We use AWS for cloud infrastructure (multi-region for 99.9% uptime), PostgreSQL for transactional data, Redis for live scoring cache, and ClickHouse for analytics queries.
Performance: app launches in 2 seconds, team selection takes 60 seconds, contest entry takes 5 seconds. Live match data updates within 1 second of on-field events. Backend handles 100,000+ concurrent users during peak IPL 2026 matches. We've invested heavily in edge computing - serving data from CDN nodes in Mumbai, Delhi, Bangalore, and Chennai for low-latency across India.
Purewin operates under Indian law, specifically the Public Gaming Act framework which classifies fantasy sports as games of skill (not chance). We comply with state-specific regulations, restricting real-money contests in states that ban online gaming. We hold necessary business registrations, GST registration, and PAN-based tax compliance.
KYC: all users must complete PAN + Aadhaar verification for withdrawals above Rs 10,000. We use government-verified APIs (UIDAI for Aadhaar, income tax department for PAN). KYC is typically completed within 24 hours. We comply with all RBI guidelines for digital payment apps, including escrow account management and transaction reporting. Annual third-party audits verify our compliance.
Before Purewin, fantasy cricket in India was stuck in a frustrating state. The dominant platforms (Dream11, MPL) had become complacent: withdrawals took 24-48 hours, customer support was unresponsive, UI was clunky, entry fees were high, and bonus terms were exploitative. We knew there had to be a better way.
The core problem: fantasy platforms prioritized revenue over user experience. They focused on: high entry fees (more revenue per contest), long withdrawal holds (interest income on player money), and minimal support (lower costs). These choices were bad for players but profitable for the platforms. There was no incentive to change.
Purewin's founding principle: align incentives with players. We make money only when players win. Our business model: 10% commission on contest entry fees. If players don't win, we don't profit. This means our success is directly tied to player success. When players do well, we do well. When players lose, we lose. This alignment is what drives every decision at Purewin.
Our first decision: 5-minute withdrawals. This was the most user-requested feature and the biggest differentiator. We invested heavily in payment infrastructure, integrated with UPI for instant transfers, and built automated settlement systems. The result: 95% of withdrawals complete in under 5 minutes. Competitors still take 24-48 hours. This single feature has earned us thousands of loyal users.
Our second decision: Rs 1 contests. We wanted fantasy cricket accessible to every Indian, not just high-rollers. Rs 1 entry fees let anyone play, regardless of bankroll. This was a revenue sacrifice (Rs 1 contests have lower commission), but it grew our user base 10x faster than competitors. Now 10 lakh+ users, many of whom started with Rs 1 contests, scale up to bigger contests as they learn and win.
Our third decision: comprehensive data. We knew players wanted to make informed decisions, not guess. We invested in data infrastructure: 5+ years of historical IPL data, real-time match data feeds, machine learning models for predictions. The Purewin player database is the most comprehensive in the industry. Players who use our data have a 30-50% higher win rate than players who guess.
Our fourth decision: transparency. We publish our scoring rules clearly, our commission rates openly, and our withdrawal policies upfront. No hidden fees, no fine print, no surprises. We earn trust by being honest, not by hiding information. This transparency is rare in the fantasy industry and is one of our biggest differentiators.
The impact: Purewin has paid out Rs 100 Crore+ in winnings to Indian fantasy players, helped 10,000+ players turn fantasy cricket into a side income, and built a community of 10 lakh+ engaged users. We're not just a fantasy platform - we're a community that helps Indian cricket fans develop real skills and earn real money.
Purewin is built by a passionate team of 50+ people. This section shares our culture, hiring practices, and team structure for anyone interested in joining or understanding how we work.
Culture principles: (1) ship fast - we believe in iterative development, releasing features quickly and learning from user feedback, (2) listen to users - every support ticket, every review, every social media comment is reviewed by the product team, (3) fix what breaks - we don't ship and forget, we monitor and fix, (4) be transparent - we share metrics, decisions, and even mistakes openly with the team, (5) have fun - we work hard but also celebrate wins (Friday team lunches, monthly outings, quarterly off-sites).
Team structure: 18 engineers (backend, mobile, data, ML, security), 8 product managers, 6 designers (UI/UX, brand, marketing), 10 customer support specialists, 4 marketing/growth specialists, 4 compliance/legal specialists, 2 data analysts, plus finance, HR, and admin. Average tenure: 2.5 years. Annual turnover: 8% (industry average: 20%).
Hiring process: (1) application review - 3-5 days, (2) phone screen - 30 minutes with hiring manager, (3) technical interview - 1-2 hours with 2-3 engineers, (4) system design or case study interview - 1-2 hours, (5) team fit interview - 30 minutes with 2-3 team members, (6) final interview with founder - 30 minutes, (7) offer. Total time: 2-3 weeks. We aim to give a decision within 7 days of final interview.
Compensation: top 25th percentile for the role. Equity for all full-time employees (4-year vest, 1-year cliff). Benefits: full health insurance for employee + family, Rs 50,000 annual learning budget, Rs 30,000 work-from-home setup, flexible hours, unlimited PTO (with 15-day minimum). Purewin is an equal opportunity employer - we hire based on skill and fit, not on background.
Remote work: Purewin is hybrid - 3 days in office (Bangalore), 2 days remote. For senior roles (5+ years experience), we offer full remote. We have team members in 8 Indian cities. Quarterly offsites bring the team together for planning and team building.
Diversity: 40% of Purewin team is women (industry average: 25%). We have team members from 12 different states, speaking 8 languages. Our cricket advisory board includes 2 women former cricketers. We actively recruit from non-IIT/non-tier-1 colleges - 60% of engineers are from tier-2/3 colleges.
Career growth: Purewin promotes from within - 70% of team leads were hired as individual contributors and promoted. We have a clear career ladder (IC1-IC7 for engineers, PM1-PM5 for product, etc.). Quarterly performance reviews, 360 feedback, and mentorship from senior team members. Average time to promotion: 18-24 months.
Rs 1 entry contests. Instant withdrawals. Skill-based fantasy cricket.
Common questions about About Purewin.
